Marketing Analyst

Jun 22, 2025 Jogja Smart Indotama General Management&Softskill, Terlaris 0

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DESKRIPSI

Successful marketing requires a commitment to understand and satisfy customers. Many products “flop” because the company failed to adequately understand the desires or requirements or constraints of the people who will actually be using the product. For example, Motorola designed a cellular phone with world wide capabilities, but which couldn’t be used inside buildings or cars – the two places phones are most likely to be needed or wanted. Thus, much of this course will be devoted to understanding consumers better: measuring their preferences, understanding how those preferences are formed, and understanding whether products or services are satisfying both stated and unstated preferences.

This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications.

Participants gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up or an established company. Besides an overview of marketing research, the course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions.

The final modules of this course focus on advanced market analysis and development of decision making skills.

MATERI 

• Perspectives on Strategy
• Consumer Behavior
• Consumer and Market Analysis
• Strategizing- planning and processes
• The Basic of Market Research
• Designing a Research Project: The Tools of Market Research
• Cases

METODE

Kegiatan pelatihan dirancang agar peserta dapat memahami secara komprehensif materi yang disampaikan, sehingga dapat dimplementasikan secara aplikatif dalam dunia kerja. Adapun metode yang digunakan adalah:
1.    Presentation
2.    Discuss
3.    Case Study
4.    Evaluation

WAKTU & TEMPAT

Januari - Maret	April - Juni	Juli - September	Oktober - Desember
06 - 08 Januari 2026	07 - 09 April 2026	07 - 09 Juli 2026	06 - 08 Oktober 2026
13 - 15 Januari 2026	14 - 16 April 2026	14 - 16 Juli 2026	13 - 15 Oktober 2026
20 - 22 Januari 2026	21 - 23 April 2026	21 - 23 Juli 2026	20 - 22 Oktober 2026
27 - 29 Januari 2026	28 - 30 April 2026	28 - 30 Juli 2026	27 - 29 Oktober 2026
03 - 04 Februari 2026	05 - 07 Mei 2026	04 - 06 Agustus 2026	03 - 05 November 2026
10 - 12 Februari 2026	12 - 14 Mei 2026	11 - 13 Agustus 2026	10 - 10 November 2026
17 - 19 Februari 2026	19 - 21 Mei 2026	18 - 20 Agustus 2026	17 - 19 November 2026
24 - 26 Februari 2026	26 - 28 Mei 2026	25 - 27 Agustus 2026	24 - 26 November 2026
03 - 05 Maret 2026	02 - 04 Juni 2026	01 - 03 September 2026	01 - 03 Desember 2026
10 - 12 Maret 2026	09 - 11 Juni 2026	08 - 10 September 2026	08 - 10 Desember 2026
17 - 19 Maret 2026	16 - 18 Juni 2026	15 - 17 September 2026	15 - 17 Desember 2026
24 - 26 Maret 2026	23 - 25 Juni 2026	22 - 24 September 2026	22 - 24 Desember 2026
31 Maret - 02 April 2026	30 Juni - 02 Juli 2026	29 Sept - 01 Oktb 2026	28 - 30 Desember 2026

Hotel Berbintang di Yogyakarta

Request for Training Venue: Semarang, Solo, Bandung, Jakarta, Balikpapan, Surabaya,

Jogja, Lombok, Malang, Makassar and Batam

In House Training Depend on request

FASILITAS

1. Training Hand Out
2. Digital Material
3. Certificate
4. Exclusive Souvenir
5. Qualified Bag
6. Training Photo
7. Training room with full AC facilities and multimedia
8. Once lunch and twice coffee break every day of training
9. Qualified Instructor
10. Transportation from airport / railway to hotel and from hotel to the training venue (2 person from one company)

PENDAFTARAN

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