Marketing Analyst
DESKRIPSI
Successful marketing requires a commitment to understand and satisfy customers. Many products “flop” because the company failed to adequately understand the desires or requirements or constraints of the people who will actually be using the product. For example, Motorola designed a cellular phone with world wide capabilities, but which couldn’t be used inside buildings or cars – the two places phones are most likely to be needed or wanted. Thus, much of this course will be devoted to understanding consumers better: measuring their preferences, understanding how those preferences are formed, and understanding whether products or services are satisfying both stated and unstated preferences.
This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications.
Participants gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up or an established company. Besides an overview of marketing research, the course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions.
The final modules of this course focus on advanced market analysis and development of decision making skills.
MATERI
- Perspectives on Strategy
- Consumer Behavior
- Consumer and Market Analysis
- Strategizing- planning and processes
- The Basic of Market Research
- Designing a Research Project: The Tools of Market Research
- Cases
METODE
Kegiatan pelatihan dirancang agar peserta dapat memahami secara komprehensif materi yang disampaikan, sehingga dapat dimplementasikan secara aplikatif dalam dunia kerja. Adapun metode yang digunakan adalah:
1. Presentation
2. Discuss
3. Case Study
4. Evaluation
WAKTU & TEMPAT
| Januari - Maret | April - Juli | Juli - September | Oktober - Desember |
|---|---|---|---|
| 03 - 05 Januari 2025 | 01 - 03 April 2025 | 01 - 03 Juli 2025 | 07 - 09 Oktober 2025 |
| 08 - 10 Januari 2025 | 16 - 18 April 2025 | 08 - 10 Juli 2025 | 14 - 16 Oktober 2025 |
| 14 - 16 Januari 2025 | 23 - 25 April 2025 | 15 - 17 Jul 2025 | 21 - 23 Oktober 2025 |
| 21 - 23 Januari 2025 | 06 - 08 Mei 2025 | 22 - 24 Jul 2025 | 28 - 30 Oktober 2025 |
| 28 - 30 Januari 2025 | 13 - 15 Mei 2025 | 29 - 31 Jul 2025 | 04 - 06 November 2025 |
| 04 - 06 Februari 2025 | 20 - 22 Mei 2025 | 05 - 07 Agustus 2025 | 11 - 13 November 2025 |
| 11 - 13 Februari 2025 | 27 - 29 Mei 2025 | 12 - 14 Agst 2025 | 18 - 20 November 2025 |
| 18 - 20 Februari 2025 | 03 - 05 Juni 2025 | 19 - 21 Agst 2025 | 25 - 27 November 2025 |
| 25 - 27 Februari 2025 | 10 - 12 Juni 2025 | 26 - 28 Agustus 2025 | 02 - 04 Desember 2025 |
| 04 - 06 Maret 2025 | 17 - 19 Juni 2025 | 02 - 04 September 2025 | 09 - 11 Desember 2025 |
| 11- 13 Maret 2025 | 24 - 26 Jun 2025 | 09 - 11 September 2025 | 16 - 18 Desember 2025 |
| 18 - 20 Maret 2025 | 16 - 18 September 2025 | 23 - 25 Desember 2025 | |
| 25 - 27 Maret 2025 | 23 - 25 September 2025 | ||
| 30 Sept - 02 Oktober 2025 |
Hotel Berbintang di Yogyakarta
Request for Training Venue: Semarang, Solo, Bandung, Jakarta, Balikpapan, Surabaya,
Jogja, Lombok, Malang, Makassar and Batam
In House Training Depend on request
FASILITAS
- Training Hand Out
- Digital Material
- Certificate
- Exclusive Souvenir
- Qualified Bag
- Training Photo
- Training room with full AC facilities and multimedia
- Once lunch and twice coffee break every day of training
- Qualified Instructor
- Transportation from airport / railway to hotel and from hotel to the training venue (2 person from one company)
PENDAFTARAN
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