Marketing 4.0: Moving from Traditional to Digital

May 09, 2017 Jogja Smart Indotama General Management and Softskill, Pasti Jalan 0

DESKRIPSI

Marketing 4.0 adalah pendekatan terbaru pemasaran yang mengacu pada pola baru perilaku konsumen di era digital, yaitu 5A’s (Aware, Appeal, Ask, Act, dan Advocate). Dengan pendekatan ini, pemasar dapat mengidentifikasi marketing bottlenecks dan melakukan berbagai sub-strategy untuk menyelesaikan permasalahan tersebut, yaitu dengan human-centric marketing, content marketing, omnichannel marketing, dan engagement marketing. Dalam pelatihan ini, peserta akan mempelajari beberapa pendekatan terbaru pemasaran di era digital.

MATERI

 Understanding Marketing 4.0 Basics (5A’s, Purchase Action Ratio, and Brand Advocacy Ratio)

 Human-centric marketing for brand attraction

 Content marketing for brand curiosity

 Omnichannel marketing for brand commitment

 Engagement marketing for brand affinity

METODE

Kegiatan pelatihan dirancang agar peserta dapat memahami secara komprehensif materi yang disampaikan, sehingga dapat dimplementasikan secara aplikatif dalam dunia kerja. Adapun metode yang digunakan adalah:

Presentation
Discuss
Case Study
Evaluation

WAKTU & TEMPAT

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Certificate
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Training Photo
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Once lunch and twice coffee break every day of training
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PENDAFTARAN