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Marketing 4.0: Moving from Traditional to Digital

Nov 02, 2021 General Management&Softskill, Pasti Jalan 0

DESKRIPSI

Marketing 4.0 adalah pendekatan terbaru pemasaran yang mengacu pada pola baru perilaku konsumen di era digital, yaitu 5A’s (Aware, Appeal, Ask, Act, dan Advocate). Dengan pendekatan ini, pemasar dapat mengidentifikasi marketing bottlenecks dan melakukan berbagai sub-strategy untuk menyelesaikan permasalahan tersebut, yaitu dengan human-centric marketing, content marketing, omnichannel marketing, dan engagement marketing. Dalam pelatihan ini, peserta akan mempelajari beberapa pendekatan terbaru pemasaran di era digital.

MATERI

 Understanding Marketing 4.0 Basics (5A’s, Purchase Action Ratio, and Brand Advocacy Ratio)

 Human-centric marketing for brand attraction

 Content marketing for brand curiosity

 Omnichannel marketing for brand commitment

 Engagement marketing for brand affinity

METODE

Kegiatan pelatihan dirancang agar peserta dapat memahami secara komprehensif materi yang disampaikan, sehingga dapat dimplementasikan secara aplikatif dalam dunia kerja. Adapun metode yang digunakan adalah:

  1. Presentation
  2. Discuss
  3. Case Study
  4. Evaluation

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Hotel Berbintang di Yogyakarta

Request for Training Venue: Semarang, Solo, Bandung, Jakarta, Balikpapan, Surabaya,

Jogja, Lombok, Malang, Makassar and Batam

In House Training Depend on request

FASILITAS

  1. Training Hand Out
  2. Digital Material
  3. Certificate
  4. Exclusive Souvenir
  5. Qualified Bag
  6. Training Photo
  7. Training room with full AC facilities and multimedia
  8. Once lunch and twice coffee break every day of training
  9. Qualified Instructor
  10. Transportation from airport / railway to hotel and from hotel to the training venue (2 person from one company)

PENDAFTARAN

    Nama Anda (wajib)

    Perusahaan (wajib)

    Email (wajib)

    Nomor Telepon Kantor (wajib)

    Nomor Handphone (wajib)

    Judul Pelatihan (wajib)

    Tanggal Pelatihan

    Jumlah Peserta

    Rencana Lokasi Training

    Pesan Khusus

    CREATIVE ACCOUNTING SEBAGAI STRATEGI EFISIENSI PENGELOLAAN PAJAK

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