Marketing 4.0: Moving from Traditional to Digital

Nov 02, 2021 Jogja Smart Indotama General Management&Softskill, Pasti Jalan 0

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DESKRIPSI

Marketing 4.0 adalah pendekatan terbaru pemasaran yang mengacu pada pola baru perilaku konsumen di era digital, yaitu 5A’s (Aware, Appeal, Ask, Act, dan Advocate). Dengan pendekatan ini, pemasar dapat mengidentifikasi marketing bottlenecks dan melakukan berbagai sub-strategy untuk menyelesaikan permasalahan tersebut, yaitu dengan human-centric marketing, content marketing, omnichannel marketing, dan engagement marketing. Dalam pelatihan ini, peserta akan mempelajari beberapa pendekatan terbaru pemasaran di era digital.

MATERI

 Understanding Marketing 4.0 Basics (5A’s, Purchase Action Ratio, and Brand Advocacy Ratio)

 Human-centric marketing for brand attraction

 Content marketing for brand curiosity

 Omnichannel marketing for brand commitment

 Engagement marketing for brand affinity

METODE

Kegiatan pelatihan dirancang agar peserta dapat memahami secara komprehensif materi yang disampaikan, sehingga dapat dimplementasikan secara aplikatif dalam dunia kerja. Adapun metode yang digunakan adalah:

1. Presentation
2. Discuss
3. Case Study
4. Evaluation

WAKTU & TEMPAT

Januari - Maret	April - Juli	Juli - September	Oktober - Desember
03 - 05 Jan 2023	04 - 06 Apr 2023	04 - 06 Jul 2023	03 - 05 Okt 2023
10 - 12 Jan 2023	11 - 13 Apr 2023	11 - 13 Jul 2023	10 - 12 Okt 2023
17 - 19 Jan 2023	18 - 20 Apr 2023	17 - 19 Jul 2023	17 - 19 Okt 2023
24 - 26 Jan 2023	25 -27 Apr 2023	25 - 27 Jul 2023	24 - 26 Okt 2023
01 - 03 Feb 2023	02 - 04 Mei 2023	01 - 03 Agst 2023	31 Okt - 02 Nov 2023
07 - 09 Feb 2023	09 - 11 Mei 2023	08 - 10 Agst 2023	07 - 09 Nov 2023
14 - 16 Feb 2023	16 -18 Mei 2023	15 - 17 Agst 2023	14 - 16 Nov 2023
21 - 23 Feb 2023	23 -25 Mei 2023	22 - 24 Agst 2023	21 - 23 Nov 2023
28 Feb - 02 Mar 2023	30 Mei - 01 Jun 2023	29 - 31 Agst 2023	28 - 30 Nov 2023
7 - 9 Mar 2023	06 - 08 Jun 2023	05 - 07 Sep 2023	05 - 07 Des 2023
14 - 16 Mar 2023	13 - 15 Jun 2023	12 - 14 Sep 2023	12 - 14 Des 2023
20 - 22 Mar 2023	20 - 22 Jun 2023	19 - 21 Sep 2023	19 - 21 Des 2023
28 - 30 Mar 2023	27 - 29 Jun 2023		27 - 29 Des 2023

Hotel Berbintang di Yogyakarta

Request for Training Venue: Semarang, Solo, Bandung, Jakarta, Balikpapan, Surabaya,

Jogja, Lombok, Malang, Makassar and Batam

In House Training Depend on request

FASILITAS

1. Training Hand Out
2. Digital Material
3. Certificate
4. Exclusive Souvenir
5. Qualified Bag
6. Training Photo
7. Training room with full AC facilities and multimedia
8. Once lunch and twice coffee break every day of training
9. Qualified Instructor
10. Transportation from airport / railway to hotel and from hotel to the training venue (2 person from one company)

PENDAFTARAN

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• General Management and Softskill, marketing digital, Softskill, sosial media