Marketing 4.0: Moving from Traditional to Digital

Nov 02, 2021 Jogja Smart Indotama General Management&Softskill, Pasti Jalan 0

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DESKRIPSI

Marketing 4.0 adalah pendekatan terbaru pemasaran yang mengacu pada pola baru perilaku konsumen di era digital, yaitu 5A’s (Aware, Appeal, Ask, Act, dan Advocate). Dengan pendekatan ini, pemasar dapat mengidentifikasi marketing bottlenecks dan melakukan berbagai sub-strategy untuk menyelesaikan permasalahan tersebut, yaitu dengan human-centric marketing, content marketing, omnichannel marketing, dan engagement marketing. Dalam pelatihan ini, peserta akan mempelajari beberapa pendekatan terbaru pemasaran di era digital.

MATERI

 Understanding Marketing 4.0 Basics (5A’s, Purchase Action Ratio, and Brand Advocacy Ratio)

 Human-centric marketing for brand attraction

 Content marketing for brand curiosity

 Omnichannel marketing for brand commitment

 Engagement marketing for brand affinity

METODE

Kegiatan pelatihan dirancang agar peserta dapat memahami secara komprehensif materi yang disampaikan, sehingga dapat dimplementasikan secara aplikatif dalam dunia kerja. Adapun metode yang digunakan adalah:

1. Presentation
2. Discuss
3. Case Study
4. Evaluation

WAKTU & TEMPAT

Januari - Maret	April - Juli	Juli - September	Oktober - Desember
04 - 06 Jan 2022	05 - 07 Apr 2022	05 - 07 Jul 2022	04 - 06 Okt 2022
11 - 13 Jan 2022	12 - 14 Apr 2022	12 - 17 Jul 2022	11 - 13 Okt 2022
18 - 20 Jan 2022	19 - 21 Apr 2022	19 - 21 Jul 2022	18 - 20 Okt 2022
25 - 27 Jan 2022	26 - 28 Apr 2022	26 - 28 Jul 2022	25 - 27 Okt 2022
02 - 04 Feb 2022	05 - 07 Mei 2022	02 - 04 Ags 2022	01 - 03 Nov 2022
08 - 10 Feb 2022	10 - 12 Mei 2022	09 - 11 Ags 2022	08 - 10 Nov 2022
15 - 17 Feb 2022	17 - 19 Mei 2022	16 - 19 Ags 2022	15 - 17 Nov 2022
22 - 24 Feb 2022	24 - 27 Mei 2022	23 - 25 Ags 2022	22 - 24 Nov 2021
8 - 10 Mar 2022	31 Mei - 3 Jun 2022	31 Ags - 01 Sep 2022	29 Nov - 01 Des 2022
15 - 17 Mar 2022	07 - 09 Jun 2022	13 - 15 Sep 2022	06 - 08 Des 2022
23 - 25 Mar 2022	14 - 16 Jun 2022	20 - 22 Sep 2022	13 - 15 Des 2022
29 - 31 Mar 2022	21 - 23 Jun 2022	27 - 29 Sep 2022	20 - 22 Des 2022
	28 - 30 Jun 2022		27 - 29 Des 2022

Hotel Berbintang di Yogyakarta

Request for Training Venue: Semarang, Solo, Bandung, Jakarta, Balikpapan, Surabaya,

Jogja, Lombok, Malang, Makassar and Batam

In House Training Depend on request

FASILITAS

1. Training Hand Out
2. Digital Material
3. Certificate
4. Exclusive Souvenir
5. Qualified Bag
6. Training Photo
7. Training room with full AC facilities and multimedia
8. Once lunch and twice coffee break every day of training
9. Qualified Instructor
10. Transportation from airport / railway to hotel and from hotel to the training venue (2 person from one company)

PENDAFTARAN

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• General Management and Softskill, marketing digital, Softskill, sosial media